Step Above the Heat Group

The Butter Market is witnessing a strong resurgence, moving beyond its traditional role as a staple fat to a product increasingly valued for its natural and wholesome qualities. A major driver is the changing consumer perception of fats; modern dietary trends have shifted away from the low-fat craze of previous decades, with many consumers now accepting and even embracing natural saturated fats found in butter, especially when consumed in moderation. This has led to a noticeable increase in its consumption, reversing the long-standing preference for margarine and other alternatives.

A significant portion of butter's demand is driven by the booming bakery and confectionery industry, where it is a non-negotiable ingredient for achieving rich texture and flavour in cakes, pastries, and biscuits. Furthermore, the trend toward home baking and cooking, particularly in recent years, has boosted retail sales of packaged butter. The market is also seeing a premiumization trend, with varieties like organic butter,…

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